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01 Brand Identity 02 Website Design 03 Design Day
01 — Primary Service

Brand
Identity

The complete visual language of your business — built from the ground up, or rebuilt from scratch. This is what most clients come here for.

$3,500 – $9,500
Depending on scope · See tiers below
+

Most businesses don't have a logo problem. They have a perception problem. Your brand is the first thing a potential client sees — and it's forming an opinion about you before you say a word.

Brand identity work at Chicago Brand Studio starts with a deep discovery process: understanding your business, your clients, your competitors, and what you're actually trying to say. Design comes after that — never before.

The result isn't just a logo. It's a complete visual system — every element speaking the same language, across every touchpoint your audience encounters.

What's Always Included
  • In-depth brand questionnaire + strategy session
  • Mood board for visual direction approval before any design
  • Primary logo + alternate mark + favicon
  • Full color palette (primary, secondary, neutral)
  • Typography system — display, body, UI fonts
  • Brand identity guide (PDF, print-ready)
  • All files in every format (AI, EPS, SVG, PNG, PDF)
  • 3 rounds of revisions included
  • 30-day post-delivery support
Common Questions
How long does brand identity take? +

Typically 2–5 weeks depending on the package. The Foundation package moves fastest (2–3 weeks). The full Identity System runs 3–5 weeks. Brand + Website is 5–8 weeks. Timelines depend heavily on how quickly you provide feedback at each stage — the faster you review, the faster we move.

What if I already have a logo I kind of like? +

That's fine — we offer brand refresh work that preserves equity you've already built while modernizing and extending the system. We'll evaluate what's worth keeping and what's holding you back. This is usually scoped separately — bring it up on your audit call.

Do I need to know what I want before we start? +

No. The questionnaire and mood board process is specifically designed for that. Most clients don't know exactly what they want — that's normal and expected. What matters is that you know your business. We handle the translation into visual language.

Can I see the process before committing? +

Yes. Book a free 15-minute Brand Audit call — we'll look at your current brand together and walk through exactly what the process looks like for your specific business. No obligation, no pitch.

Choose Your Scope
Brand Refresh
Logo system, color palette, typography, brand guide. For businesses that need a clean, professional identity — fast.
$3,500
1–2 weeks
Start Here →
Brand + Website
Complete identity system plus a custom Squarespace site — up to 5 pages, mobile-optimized, SEO-ready, lead-capture ready.
$9,500
5–8 weeks
Let's Talk →
02 — Add-On or Standalone

Website
Design

A brand without a website is a business card with nowhere to send people. We build sites that look like the brand — because they are.

$3,500 – $9,500
Standalone or bundled with identity
+

Most websites fail not because they're ugly — but because they're not connected to a brand. The colors are off. The fonts don't match the business cards. The copy sounds like a different company than the logo suggests.

When we build your website, we're building an extension of your brand system — not a separate project that just happens to use the same logo. Every page, every section, every call to action is aligned with who you are and what you want people to do.

We build in Squarespace — the right tool for most established service businesses and product brands. It's fast, maintainable, and you'll be able to update it yourself without a developer on retainer.

What's Included
  • Custom Squarespace design (not a template — built for your brand)
  • Up to 5 pages: Home, About, Services, Work/Portfolio, Contact
  • Mobile-optimized on every device and screen size
  • SEO foundation: meta titles, descriptions, image alt text, sitemap
  • Lead capture form with email integration
  • Google Analytics setup
  • Domain connection (if you have one)
  • Copywriting direction and page structure guidance
  • Training walkthrough — you'll know how to update it yourself
  • 60-day post-launch support
Common Questions
Why Squarespace and not WordPress or Webflow? +

For most of our clients — established service businesses, consultants, agencies, boutique brands — Squarespace is the right tool. It's fast to build, easy to maintain without a developer, reliable hosting, and produces beautiful results when done right. WordPress is powerful but overkill for most businesses and requires ongoing maintenance. Webflow is excellent but has a steep learning curve for self-management. If your needs are more complex, we'll tell you on the audit call.

Do you write the copy for the website? +

We provide copywriting direction — structure, messaging hierarchy, what to say on each page and in what order. Full copywriting (writing every word from scratch) is available as an add-on. Most clients provide their own copy based on our direction, which keeps the cost down and keeps the voice authentically yours.

Can you redesign my existing website? +

Yes. If you're on Squarespace already, we can work within your existing site or start fresh — whichever makes more sense. If you're on another platform, we typically migrate to Squarespace. We'll assess your current site on the audit call and tell you what the fastest, most cost-effective path looks like.

Is website design included in the Brand + Website package? +

Yes — the Brand + Website package ($9,500) combines the full Brand Identity System with a complete website build at a bundled rate. It's the most efficient way to do both, since the brand and the site are designed simultaneously rather than sequentially.

Your Options
Website Only
You have a brand. You need a site that matches it. Up to 5 pages, mobile-ready, lead-capture, SEO foundation.
$3,500
3–4 weeks
Start Here →
Website Refresh
Your current site needs a visual overhaul — not a rebuild. We update the design to match your current brand and improve conversion.
$2,000+
1–2 weeks
Let's Talk →
03 — Focused Intensive

Design
Day

One focused day. One problem solved. For businesses that need a specific deliverable fast — without the full project timeline.

$1,500
Flat rate · One business day
+

A Design Day is a dedicated, focused engagement where we block an entire business day for your project and deliver a finished, usable asset by end of day.

It's designed for business owners who know exactly what they need, have a clear direction, and just need someone with serious design skills to execute it quickly and well. No months-long project. No back-and-forth over weeks. One day, one deliverable, done.

Design Days require a pre-session intake form and a 30-minute prep call the week before — so when the day starts, we hit the ground running with zero time wasted on discovery.

This is not a discounted service. It's a premium offering for clients who value speed and focus over extended process.

What a Design Day Can Cover
  • Logo concept and first-round refinement
  • Brand refresh of an existing identity
  • Social media template suite (Instagram, LinkedIn, Facebook)
  • Pitch deck or presentation design
  • Packaging or label design (single product)
  • Business card, letterhead, and email signature
  • One-sheet, sales sheet, or marketing collateral
  • Landing page design (no-code, Squarespace-ready)
  • Event promotional materials or digital ads
How It Works
  • Book your day — availability is limited, first-come first-served
  • Complete intake form — sent to you 1 week before your day
  • 30-min prep call — align on deliverable, direction, and files needed
  • Design Day — 8 hours of focused work on your project
  • End of day delivery — finished files, no waiting
  • 48-hour revision window — one round of minor revisions included
Common Questions
What if I need more than one day? +

You can book consecutive Design Days for larger projects. Two days covers more complex deliverables — a full logo system, a multi-page document, or a brand refresh with collateral. If your project scope is better suited to a full engagement, we'll tell you honestly on the prep call rather than having you spend on days that won't get you where you need to go.

Do I need to be available all day? +

No — you don't need to be on call all day. You'll receive a mid-day check-in (usually around noon) with a progress preview and any questions. You provide feedback on that, and we finalize and deliver by end of business. Being reasonably available by email or text for quick responses helps things move faster.

Is a Design Day right for me if I don't have a clear direction? +

Probably not. Design Days work best when you know the deliverable you need and have a reasonable sense of direction. If you're starting from scratch on your brand or need strategic positioning work first, the Brand Identity System is the right path. The prep call will help determine which is the right fit.

How far out do Design Days book? +

Usually 2–4 weeks out depending on current availability. Book early. Once a date is reserved, it's yours — we don't double-book Design Days.

The Design Day Package
Two Design Days
For larger single deliverables or multiple assets. Consecutive days, same focus, more scope.
$2,800
Two business days
Reserve Two Days →
Why Design Days Exist

"I barely gave her anything to go off of, and she created a design that was really great. Everything went according to plan — in fact, she finished ahead of time."

Devin Angelet · Artist & Psychic Reader · Sedona, AZ

A note on availability

Design Days are limited to the capacity of a boutique one-person studio. They book quickly, especially around end-of-quarter and product launch seasons. If you have a hard deadline, reach out as early as possible.

01

Discovery

Questionnaire + strategy session before any design begins. We learn your business first.

02

Mood Board

Visual direction approval before a single logo is drawn. This prevents 90% of revisions.

03

Design

Concepts shown in real context — never on white backgrounds. Clear rationale for every decision.

04

Delivery

Every file, every format, full brand guide, live walkthrough, and 30-day support. Always.

Not sure
which is
right for you?

Book a free 15-minute Brand Audit. We'll look at your current brand together and tell you exactly what makes sense for where your business is right now.

Book Free Brand Audit → Back to Home