Chicago Brand Identity Studio · Est. June 2019

Your business
has outgrown
your brand.

Your established business doesn't have a marketing problem. It has a perception problem. Your visuals are signaling something smaller than what you've actually built — and the market responds accordingly.

Book a Free Audit See our work
300+
Brands Built Since 2019
5.0★Clutch Rating · 30 Verified Reviews
6 YRSJune 2019 — Present
100%Every Project Led by B. McAdams
CHICAGO BRAND STUDIO · B. McADAMS ·
Brand Identity·Visual Systems·Strategy·Packaging·Logo Design·300+ Brands Built·Chicago Made·5.0 on Clutch·Brand Identity·Visual Systems·Strategy·Packaging·Logo Design·300+ Brands Built·Chicago Made·5.0 on Clutch·

"Most designers give you a logo. We give you the language your whole business speaks — and that's what actually converts."
— B. McAdams, Founder · Chicago Brand Studio

300+Brands Built
5.0★Clutch · 30 Reviews
Est. '19Chicago, IL
Selected Work · Chicago + Beyond

Three hundred brands.
One standard.

View All Work →
Brand Identity
The DenCoffee & Culture · Denver, CO

The Den

Full Rebrand · Logo System · Signage · Social Templates

Brand Identity
Yalla AthleticsPickleball · Chicago, IL

Yalla Athletics

Logo System · Paddle & Gear Branding · Brand Guidelines

Campaign + Identity
Beer Garden at Independence GroveHospitality · Libertyville, IL

Beer Garden at Independence Grove

Brand Identity · Signage · Seasonal Campaign Design

Trusted by businesses across Chicago, Colorado, New York, California, and beyond

KICKSTAND
ROSÉ PR
MASTIN GROUP
PIQUE AUDIO
RESTORE JUSTICE
LAKE COUNTY FOREST PRESERVES
What We Build

Three ways to
work together.

01 —

Brand Identity

Your complete visual language — logo system, color palette, typography, brand guide. Built from scratch for where your business is going, not where it's been.

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02 —

Website Design

A brand without a website has nowhere to send people. We build in Squarespace — fast, clean, mobile-perfect, and aligned to your brand system from the first pixel.

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03 —

Design Day

One focused business day. One deliverable done. For business owners who know exactly what they need and need it executed fast and well. Flat rate: $1,500.

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04 —

Brand Foundation

$2,500 · 2–3 weeks. Logo system, color palette, typography, brand guide, all files. The clean professional identity your business deserves — built right.

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05 —

Identity System

$5,500 · 3–5 weeks. The complete package — full identity, guidelines, templates, brand voice guide, business cards, email signature. Most clients choose this.

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06 —

Brand + Website

$9,500 · 5–8 weeks. Complete identity system and a custom Squarespace site — built simultaneously, aligned from day one. The full ecosystem.

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Verified · Clutch.io · 5.0 Stars · 30 Reviews

The work speaks.
The clients confirm it.

★★★★★

It never felt like work — it actually felt like an escape from my day-to-day. I found myself really missing the process when it was over.

Nicole StenclikFounder & CEO, Dunn Museum · Libertyville, IL
★★★★★

She got it from the start — and knew things I would love that I didn't even realize I wanted. I am 100% happy with the outcome. The entire process was fun and I never felt rushed.

Elizabeth WilsonOwner, Violet Vixen Boutique · Denver, CO
★★★★★

She produced work faster than we could incorporate it. Our use of her services has been the calm in the storm of a startup. We just feel super lucky.

Mark SaladaFounder & CTO, Distal Reality · Denver, CO
Investment · Transparent Pricing · No Surprises

Pick your package.
Start today.

Quick Refresh

Brand Refresh Sprint

$3,500
Delivered in 1–2 weeks

A fast, focused brand cleanup for businesses that need to look more professional without starting completely over.

  • Logo refinement
  • Alternate logo layout
  • Color palette
  • Typography pairing
  • Mini brand style guide
  • 6 social templates
  • 3 highlight covers
  • Business card or thank-you card design
  • One-page brand direction board
  • Final export files, every format
Includes a complimentary business profile written by Lily Hansen — TEDx speaker and author of Word of Mouth Conversations — a mini bio and portrait for a keepsake, included in your brand identity guide. See a sample →
Start My Brand →
Most Popular

Complete System

Signature Brand Identity System

$6,500
Delivered in 3–4 weeks

A complete identity system built to make your business look established, memorable, and ready for better clients.

  • Brand strategy questionnaire
  • Creative direction
  • Primary logo
  • Secondary logo
  • Submark / icon
  • Brand pattern
  • Color palette
  • Font system
  • Moodboard
  • Full brand style guide
  • Social profile direction
  • 12 social templates
  • Highlight covers
  • Business card
  • Thank-you or insert card
  • Email signature
  • Launch graphic
  • File exports, every format
  • Basic website visual direction
Includes a complimentary business profile written by Lily Hansen — TEDx speaker and author of Word of Mouth Conversations — a mini bio and portrait for a keepsake, included in your brand identity guide. See a sample →
Start My Brand →

Brand + Website

Brand + Website Launch

$9,500
Delivered in 5–7 weeks

A complete brand and website launch for businesses ready to look higher-end, book better clients, and stop sending people to a weak online presence.

Everything in Signature Brand Identity System, plus:
  • Website strategy
  • Copy direction
  • Homepage design
  • Up to 5-page website design
  • Mobile-friendly layout direction
  • Website graphics
  • Service / package page design
  • Contact or booking page layout
  • Basic SEO titles & descriptions
  • Launch announcement graphics
  • 15 social templates
  • Branded website buttons / icons
  • Testimonial layout
  • Lead capture section
  • Launch checklist
Includes a complimentary business profile written by Lily Hansen — TEDx speaker and author of Word of Mouth Conversations — a mini bio and portrait for a keepsake, included in your brand identity guide. See a sample →
Start My Brand →

Not sure which is right? Email us or book a free 15-min audit call — honest assessment, no pitch.

The Process · Every Project · No Exceptions

Four steps.
Zero surprises.

01

Discovery

In-depth questionnaire plus a strategy session. We learn your business, your clients, your competitors. Design comes after — never before.

02

Mood Board

You approve the visual direction before a single logo is drawn. This is where 90% of revision cycles get prevented before they start.

03

Design

Concepts presented on real mockups — business cards, screens, signage. Never floating on white backgrounds. Every decision has a reason.

04

Delivery

Every file, every format, a brand guide your team can actually use, a live walkthrough, and 30 days of follow-up support. Every time. No exceptions.

30 Verified Reviews · Clutch.io · 5.0 Stars

The pattern is
always the same.

It makes me feel like I am working with a partner rather than just a random designer. She really took the time to get to know what I was looking for before diving in.

Nicole Hall
Owner, Pen to Paper Editorial
★★★★★

Her artistic vision and ability to help us conceptualize our strategy were critical to the success of this project. She was our first and only choice.

Anonymous President
Kickstand Productions · Chicago, IL
★★★★★

They can service any size project and provide an absolute personal touch that cannot be duplicated or faked. The quality is real, the talent is real.

Richie Mastin Jr.
President, The Mastin Group
★★★★★

She is a true artistic visionary. She derives very colorful and deliberate imagery from what can feel like the loosest of visions on your end. Don't be afraid to consult a true pro.

Joshua Ramon
Owner, Pique Audio · Bloomington, IN
★★★★★

Everything aligned perfectly with what we had in mind. First design delivered in less than 24 hours. She created an amazing work of art after a short discussion.

Kayla Rueda
Policy Associate, Restore Justice · Chicago
★★★★★

The end result was even better than I had imagined. You don't brand your business every day — I knew I could trust her creativity and she made the whole process very enjoyable.

Courtney Nygaard
Owner, Profe Nygaard · Saint Paul, MN
★★★★★
The Studio · B. McAdams · Est. June 2019

Built on one
conviction.

Chicago Brand Studio was founded in June 2019 by B. McAdams with a single conviction: established businesses deserve brand identities that actually reflect what they've built.

Not template logos. Not outsourced files. Not a junior team working off a brief. Real, considered design from someone who takes your business as seriously as you do.

Before the studio, two decades in the music industry — artist management, venue marketing, event production — taught something most designers never learn in a classroom: how to build something people feel, and how to make a brand do real work in the real world.

300+ brands later, across Chicago, Colorado, New York, California, and beyond — the conviction hasn't changed. Every project is led personally by B. McAdams. That is not a marketing line.

Directly From a Client

I truly feel like I hit the lottery. She understood my challenges and had a path forward. There is a big difference between what you like aesthetically and what makes sense for your business — and she helped me navigate that patiently. I actually found myself missing the process when it was over.

Nicole Stenclik Founder & CEO, Dunn Museum · Libertyville, IL
300+Projects Done
2019Founded
5.0★Clutch Verified

Stop losing deals
to businesses that
just look better.

Book a free 15-minute Brand Audit. We look at your current brand together — honest assessment, no pitch, no obligation. Just clarity on what's holding you back.

Book Free Audit Call → View Packages
Get Started

Ready when
you are.

Tell us about your business, what you're trying to accomplish, and your approximate budget. B. McAdams responds personally within 24 hours — always.

We respond within 24 hours. Your info is never shared or sold.

Or email us directly: ChicagoBrands@gmail.com

5.0★
Clutch Rating
300+
Brands Built
24 HR
Response Time
EST '19
Chicago, IL