Chicago Brand Identity Studio · Est. June 2019
Your established business doesn't have a marketing problem. It has a perception problem. Your visuals are signaling something smaller than what you've actually built — and the market responds accordingly.
"Most designers give you a logo. We give you the language your whole business speaks — and that's what actually converts."
— B. McAdams, Founder · Chicago Brand Studio
Full Rebrand · Logo System · Social Templates · Business Cards
Logo System · Brand Guidelines · Collateral · Favicon
Ad Design · Social Campaign · Marketing Materials
Trusted by businesses across Chicago, Colorado, New York, California, and beyond
01 —
Your complete visual language — logo system, color palette, typography, brand guide. Built from scratch for where your business is going, not where it's been.
02 —
A brand without a website has nowhere to send people. We build in Squarespace — fast, clean, mobile-perfect, and aligned to your brand system from the first pixel.
03 —
One focused business day. One deliverable done. For business owners who know exactly what they need and need it executed fast and well. Flat rate: $1,500.
04 —
$2,500 · 2–3 weeks. Logo system, color palette, typography, brand guide, all files. The clean professional identity your business deserves — built right.
05 —
$5,500 · 3–5 weeks. The complete package — full identity, guidelines, templates, brand voice guide, business cards, email signature. Most clients choose this.
06 —
$9,500 · 5–8 weeks. Complete identity system and a custom Squarespace site — built simultaneously, aligned from day one. The full ecosystem.
It never felt like work — it actually felt like an escape from my day-to-day. I found myself really missing the process when it was over.
She got it from the start — and knew things I would love that I didn't even realize I wanted. I am 100% happy with the outcome. The entire process was fun and I never felt rushed.
She produced work faster than we could incorporate it. Our use of her services has been the calm in the storm of a startup. We just feel super lucky.
Essentials
Complete System
Full Ecosystem
Not sure which is right? Email us or book a free 15-min audit call — honest assessment, no pitch.
In-depth questionnaire plus a strategy session. We learn your business, your clients, your competitors. Design comes after — never before.
You approve the visual direction before a single logo is drawn. This is where 90% of revision cycles get prevented before they start.
Concepts presented on real mockups — business cards, screens, signage. Never floating on white backgrounds. Every decision has a reason.
Every file, every format, a brand guide your team can actually use, a live walkthrough, and 30 days of follow-up support. Every time. No exceptions.
It makes me feel like I am working with a partner rather than just a random designer. She really took the time to get to know what I was looking for before diving in.
Her artistic vision and ability to help us conceptualize our strategy were critical to the success of this project. She was our first and only choice.
They can service any size project and provide an absolute personal touch that cannot be duplicated or faked. The quality is real, the talent is real.
She is a true artistic visionary. She derives very colorful and deliberate imagery from what can feel like the loosest of visions on your end. Don't be afraid to consult a true pro.
Everything aligned perfectly with what we had in mind. First design delivered in less than 24 hours. She created an amazing work of art after a short discussion.
The end result was even better than I had imagined. You don't brand your business every day — I knew I could trust her creativity and she made the whole process very enjoyable.
Chicago Brand Studio was founded in June 2019 by B. McAdams with a single conviction: established businesses deserve brand identities that actually reflect what they've built.
Not template logos. Not outsourced files. Not a junior team working off a brief. Real, considered design from someone who takes your business as seriously as you do.
Before the studio, two decades in the music industry — artist management, venue marketing, event production — taught something most designers never learn in a classroom: how to build something people feel, and how to make a brand do real work in the real world.
300+ brands later, across Chicago, Colorado, New York, California, and beyond — the conviction hasn't changed. Every project is led personally by B. McAdams. That is not a marketing line.
I truly feel like I hit the lottery. She understood my challenges and had a path forward. There is a big difference between what you like aesthetically and what makes sense for your business — and she helped me navigate that patiently. I actually found myself missing the process when it was over.
Nicole Stenclik Founder & CEO, RosePR · Boston, MABook a free 15-minute Brand Audit. We look at your current brand together — honest assessment, no pitch, no obligation. Just clarity on what's holding you back.
Tell us about your business, what you're trying to accomplish, and your approximate budget. B. McAdams responds personally within 24 hours — always.
Or email us directly: ChicagoBrands@gmail.com