Step One · Brand Questionnaire

Tell us who
you are.

This is where every project begins. The questionnaire isn't a formality — it's the foundation that makes everything that follows actually work. Take your time. The more honest and specific you are, the sharper your brand will be. There are no wrong answers.

01 The Basics

Who we're talking to.

02 Your Business

What you've built.

03 Your Audience

Who it's for.

04 The Feeling

How it should land.

05 Brand Personality

What's your brand's personality?

Slide toward whichever side feels more like you — the middle dot is perfectly fine if you're right in between.
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Organic
Geometric
06 Your Website

Building the site itself.

This is sent securely to us, same as everything else here — but if you'd rather not type a password into a form, leave it blank and email it separately, or share it via a password manager's secure link instead.
07 Logistics

The practical side.

08 Show Us (Optional)

Bring what you've got.

Logos, old style guides, photos, decks, inspiration, PDFs, zips — anything you'd like me to see. Click once, then select as many files as you'd like (keep the total under 10MB). Got more, or larger files? Paste a link below instead.
Screenshots, exports, copy documents, anything from your current or past site. Select multiple files at once the same way as above.
No size limit this way. Drop everything into your own Drive, Dropbox, or WeTransfer, set it to “anyone with the link,” and paste the link here. Attaching everything directly to an email works too — ChicagoBrands@gmail.com.
Your answers and files go straight to Chicago Brand Studio — read personally, replied to within 24 hours, and never shared. The email option above sends your written answers only; to share files that way, attach them to your email.