300+
Brands Built
B. McAdams has been building brand identities since 2019 — for founders, law firms, nonprofits, restaurants, tech startups, musicians, real estate companies, and everyone in between. 300+ projects. 5.0 on Clutch. Every single one led personally.
I'm Rebecca, founder and creative director of Chicago Brand Studio. For more than six years, I've built brands through The Colorado Branding Agency, helping business owners turn what they've built into something they can be proud to put their name behind.
I've learned that a great brand isn't created by simply choosing a logo, a color palette, and a few fonts. It starts with understanding the business itself — where it came from, what makes it different, who it's trying to reach, and where its owner wants to take it next.
That's why I don't believe in handing you a collection of pretty design files and calling it a brand. I get invested in understanding your business before I ever start designing. I want to know what you've built, what isn't working, what you want people to feel when they encounter your business, and what you need your brand to accomplish.
After six years in Colorado, I brought that experience to Chicago with a simple goal: to work with established businesses that have outgrown the brand they started with.
Because when you're investing $3,500, $6,500, or $9,500 into your brand, you shouldn't be paying someone to make your business look “nice.” You're investing in how your business is perceived, remembered, and valued. My job is to make sure your brand finally looks — and feels — as established as the business you've worked so hard to build.
My own business had to grow up too. So I know exactly what that transition feels like — and what it takes to get through it well.Rebecca McAdams
When a potential client lands on your website without knowing you, your brand is doing the talking. When someone gets your business card at a networking event, your brand is making the first impression. Most businesses underestimate how much revenue they lose to this — not to bad marketing, not to poor salesmanship, but to a brand that signals something smaller than what the business actually is.
The work at Chicago Brand Studio starts with understanding your business deeply before a single design decision is made. The questionnaire isn't a formality. The mood board isn't decoration. The strategy session isn't a box to check. They're the foundation that makes everything that follows actually work. The goal is never a beautiful logo. The goal is a brand that makes your business impossible to underestimate.
Book a free 15-minute Brand Audit. We look at your current brand together and give you an honest read on what's working, what isn't, and what a stronger brand would actually do for your business. No pitch. No obligation.
ChicagoBrands@gmail.com →